In this day and age, bum marketing is becoming less and less effective because the competition is so high. That means that you need to get an edge on your competitor; in other words - you gotta build some backlinks. What's more, if you have microsites or any web 2.0 property then you'll be no doubt trying to maximise your linkbuilding efforts.

There's nothing worse than trying to find hundreds of blogs to comment spam on! You need a strategy - one that you can use to build backlinks to your articles in no time and get them ranking on page one for consistent traffic.

Enter social bookmarking! Getting backlinks from sites such as http://www.digg.com can give you a great boost when it comes to getting ranked. The problem is, it takes so damn long to submit your site to every social bookmarking site out there. In fact, to do them all manually, you'd be looking at an hour's work at least.

That's why I was overjoyed when I found a piece of software that socially bookmarks my site to more than 70 social bookmarking directories in a couple of minutes an complete auto-pilot.

What's more - and here's the clincher - it will create all the social bookmarking accounts for you! For me, this is an absolute win. In fact, I used to hate account creation so much that I'd outsource it and pay 50c per account at http://www.elance.com.

Taking it even further, this software that I've found will actually submit booklinks over a variety of different IP's. This means that you can automatically create multiple accounts on the social bookmarking sites and submit bookmarks from what appears to be a number of different locations....

Why is this important? Because if you are seen to be spamming the bookmarking sites then they'll ban your account and remove your bookmarks without a second thought. Using a variety of IP addresses shields you from being rumbled.

The long and short of this post is that you can use this software to build 70+ high quality backlinks to your articles at the click of a button. It's a no-brainer and the investment is absolutely worth it.

Have you used this software? Are you as enthusiastic as me? Post your thoughts below...