An easy business is one that matches the needs of people and businesses to form a mutually beneficial agreement. The benefit may not come in the form of monetary gain; it can be as simply an exchange of service, but the benefit must be worthy of the effort for all parties concerned: that's you (the broker) and the businesses themselves.

Joint ventures occur all over the place. In fact, if you've done any form of article marketing by submitting to sites such as ezinearticles.com, then you've already undertaken a joint venture in kind. You submit your valuable content and receive an author resource box in return.

Ezinearticles.com gains because you generate content that gets them x million number of visitors per year (visitors that click on the adsense banners that are plastered over your article) and you get a backlink and a few visitors to your site.

But where it really gets interesting is when you start working with businesses with products and large distribution lists. And to that end it's a game of matching two clients who are perfectly suited to eachother. But, wait, your role doesn't stop there...

As a JV broker, you're not just used and abused for your contacts. In fact, if you're approached by somebody who takes that attitude then walk away. Your job is that of a business analyst: You ask questions! You find out what the product owner requires, the personas the product is target at, what back end marketing is in place, what the conversion rates are, what marketing materials are available, specific bonuses, affiliate competitions, away days, sales limitations, recurring commissions, price ramping, commission ramping, scarcity tactics...The list goes on.

You are there not just to have contacts, but to manage the launch, bring hard hitters on board and make sure that everyone makes huge gain.

In this industry, if you start making a name for yourself as the guy behind a huge product launch, then you'll be quickly regarded as an expert and skills such as these are notoriously high in demand.

And when something is high in demand and low in supply, what happens? The value of the skillset goes up. And that's why I've been studying this sector and will be doing my first joint venture in the next month or so. It's time for a few big pay days.

Any other JV brokers in the house? Would be great to hear from you...