SEO
Link Building Strategies - Quality v Quantity
Submitted by paul on Tue, 02/02/2010 - 09:39
A couple of years ago I was in a conference where Matt Cutts, head of Google spam team, was running a Q&A session. One question stood out; a webmaster from the audience queried Matt why his site was ranking lower than those of his competitors even though though he had over 1,000 backlinks - more than anyone else in the niche by many times over.
The Duplicate Content Penalty Is Tragically Fictitious!
Submitted by paul on Thu, 01/28/2010 - 17:44
When I'm feeling lazy and need an excuse not to do some work on my campaigns, I find myself browsing a few of the internet marketing forums out there.
Today, I saw a thread "The Duplicate Content Penalty is Tragic" and it made me realise that i) you really need to be careful who you take advice from on internet marketing forums and ii) that people get sucked in by all the hype.
How To Rank High On Bing
Submitted by paul on Sun, 01/24/2010 - 06:30
It's mighty hard to find anything concrete on Bing's ranking algorithm but certain trends keep cropping up. With Microsoft set to take over Yahoo and Bing becoming Google's closest challenger it seems pertinent to cover some of the fundamentals for effective search engine optimisation in Bing.
Comscore/Hitwise reports that Bing and Yahoo together currently have around 25% share of the marketplace, however a more accurate figure would be 20% because a significant percentage of the search queries recorded in Yahoo and Bing are for internal properties (Yahoo Finance, for example) whilst on Google the majority of search queries lead users to external sites.
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SEO is not necessarily an
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Travis Sago
This guy comes across as a bumbling idiot sometimes (by his own admission) but don't let that fool you. He is one of the smartest, most switched on marketers I've had the fortune of learning from. And he really "pushes the free line" like you wouldn't believe. Travis doesn't know this, but he was responsible for my first couple of thousand dollars in sales (with bum marketing).
Chris Farrell
A true genius marketer - I have studied Chris for the best part of 6 months. As genuine as they come and has a real rags to riches story to boot. I really recommend you sign up to his list if only to watch how he represents himself. He is one of the good guys out there and he's really going places.
Shane
Shane at Rich Quick Review is definitely a name to watch for the future - he's putting together some really great products and is especially hot on SEO. The great thing about this guy - honesty is more important than making a sale from you. Hopefully he's setting a trend for the rest of the IM world!
Gina Gaudio Graves
AKA the JV Queen, Gina has got to be the smartest person I've ever spoken to in my life. She just blows me away every time I get on a call with her. She knows Internet Marketing, Joint Ventures, Technical, Copywriting....If you have the opportunity to work with her, DO IT.
Martin Osborn
This guy knows his stuff when it comes to PPC and just writes the funniest crap you'll ever read. If ever I'm bored or need a laugh I'll head over to his blog and read his ramblings. He's going to write a best seller one day, mark my words.
Young Entrepreneur Blog
Onibalusi is a youngster who is creating a name for himself. He is one of the few people who I pay attention to in online marketing.